Television Viewing and Violence
Q. Is there any correlation between watching TV violence and memory recall?
A. Dr. Dean Edell reported a study that investigated just such a possible correlation. The researchers found that participants who watched violent video clips showed a significant decrease in an ability to recall product names from commercials.
One conclusion: the emotions generated by watching the violence interfered with memory recall. The potential implications of this study go far beyond advertising and reach into school as well as personal and professional situations.