|
©Arlene R. Taylor PhD Realizations Inc
 Marketing efforts are likely to be more successful across the board when advertisements contain components that appeal to each cerebral division, or when the ads are targeted to a specific cerebral division.
Some industries use a "shotgun" approach, trying to include components for each brain lead. The automobile industry, for example, often inserts multiple-page foldouts in magazines or creates multiple-page brochures. Usually these are in full color and are designed to appeal to every type of prospective buyer. They are typically prepared by marketing professionals who have done costly research to determine who likes what, and which market segment is most likely to purchase which vehicle. The objective is, of course, to appeal to a buyer's fantasies and to create a desire for a specific item.
Other industries use a more "targeted" approach, trying to appeal to a specific cerebral division. Following are stereotypical examples of the types of advertisements that might appeal to a person based on innate brain lead.
|
 Left Frontal Lobe
|
Right Frontal Lobe
|
|
Advertisements that have to do with financial aspects such as investments. The ads are often:
- Black and white
- Straight forward
- Goal oriented
- Somewhat crowded (e.g., very little "white space")
- Crammed with numbers
- Emphasizing percentages or return on investment
The ads may be found in the opening pages of news reports or magazines such as Business Week or Forbes |
Advertisements that have to do with travel, vacations, and adventure. The ads typically:
- Contain three or four colors
- Portray exotic scenes
- Contain curvaceous females
- Are displayed against backgrounds that show hot air balloons, sunsets, vehicles, or sports equipment with lots of "white space"
The ads may be free-standing posters or fliers, or a foldout in popular reading magazines or papers
|
|
 Left Posterior Lobes
|
Right Posterior Lobes 
|
|
Advertisements that have to do with "how to" do something accurately and successfully or how to maintain the status quo, as in a security system for a home or office. The ads are often:
- Black and white
- Straightforward
- Realistic examples
- Conservative in language
- Contain step-by-step details
The ads would need to be placed in an area that conservative individuals would likely frequent or in a portion of the paper or magazine that a conservative and somewhat traditional individual would be likely to read.
|
Advertisements that have to do with health and well-being of family and friends. The ads are often:
- Filled with soft-focus pictures of people
- Set in collegial environments (e.g., home, restaurant, sea shore)
- Designed to elicit emotion and tug at one's heartstrings
- Aimed at caring for parents, children, or pets
- Centered around promoting harmony
The ads would need to be placed in magazines that deal with family life, people, relationships, eating, and so on.
|
Following are examples of marketing strategies that tend to appeal to each cerebral division, to individuals whose brains possess that particular energy advantage.
|
Left Frontal Lobe |
Right Frontal Lobe
|
|
Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- Research data
- Study reports and conclusions
- Functionality
- Cost/benefit ratios
- Relationship to goals
- Financial viability
These individuals tend to be impressed by the convincing as evidenced by the presentation of hard data
|
Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- The global picture
- Cutting-edge equipment, technology, processes, procedures, and treatment modalities
- Timeliness and speed
- Future trends
- Successes that can be realized through innovation (e.g., areas of surgery, treatment of illnesses, prevention of disease, avoidance of chronic illness)
These individuals tend to be impressed by the innovative, unusual, and cutting-edge
|
|
Left Posterior Lobes |
Right Posterior Lobes
|
|
Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- Past track record
- Clear directions
- Step-by-step details
- Avoiding change
- Maintaining the status quo and carrying on tradition
Those with a brain lead in this division tend to be impressed by the established
|
Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- Harmony
- Connection
- Emotions and feelings
- Collaboration and collegiality
- Celebrating
- Care for others (or nature, or creatures, or the environment)
Those with a brain lead in this division tend to be impressed by the meaningful
|
|
Brain Lead 
