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©Arlene R. Taylor PhD Realizations Inc
 Unless marketing efforts are targeted for some reason or other to a specific cerebral division, those efforts are likely be more successful across the board when components are present that appeal to each cerebral division.
Following are examples of marketing strategies that tend to appeal to each cerebral division, to individuals whose brains possess that particular energy advantage.
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 Left Frontal Lobe
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Right Frontal Lobe
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Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- Research data
- Study reports and conclusions
- Functionality
- Cost/benefit ratios
- Relationship to goals
- Financial viability
These individuals tend to be impressed by the convincing as evidenced by the presentation of hard data
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Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- The global picture
- Cutting-edge equipment, technology, processes, procedures, and treatment modalities
- Timeliness and speed
- Future trends
- Successes that can be realized through innovation (e.g., areas of surgery, treatment of illnesses, prevention of disease, avoidance of chronic illness)
These individuals tend to be impressed by the innovative, unusual, and cutting-edge
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 Left Posterior Lobes
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Right Posterior Lobes 
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Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- Past track record
- Clear directions
- Step-by-step details
- Avoiding change
- Maintaining the status quo and carrying on tradition
Those with a brain lead in this division tend to be impressed by the established
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Marketing efforts to individuals with a brain lead in this division would be wise to emphasis:
- Harmony
- Connection
- Emotions and feelings
- Collaboration and collegiality
- Celebrating
- Care for others (or nature, or creatures, or the environment)
Those with a brain lead in this division tend to be impressed by the meaningful
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Brain Lead 
